According to the latest report from Brand Finance, Real Madrid are first on the list of the most valuable football brands in the world at €1.6B. Manchester United (€1.4B) and Barcelona (€1.3M) complete the top three. 

Fourth place is Bayern Munich (€1.3B), followed by Manchester City (€1.2B) and Liverpool at €1.1B. According to Calcio e Finanza, these six clubs represent over 40% of the total value of top 50 brands in the world. 

In terms of Italian clubs, Juventus are first in Serie A (11th overall) while Inter are the second Italian team (13th overall) with a brand value of €550M, an increase of €76M compared to 2018. 

Milan are 15th at €400M. Roma and Napoli are worth around €250M each.

Source: Brand Finance – Calcio e Finanza

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